What is a discovery call?
A sales discovery call is a type of phone call that a sales team from a business makes to potentially get the person they're speaking with to become a customer. What sales professionals or sales reps do is follow a discovery call script to help entice people to buy their products or avail themselves of their services. This makes discovery calls important to a business's sales cycles because it's an opportunity to convert potential clients into actual customers, ideally recurring ones.
In the context of healthcare, a discovery call is made to help convince patients that they should utilize your practice's health services.
Before the actual call, it's essential to conduct pre-call research on your prospective clients or patients. Knowing your patient's medical history is an important part of the discovery process because it sets the groundwork for a good discovery call.
The information you need to gather for this discovery stage includes the following:
- Personal and family medical history
- Previous treatments, including surgery
- Any recent problems related or unrelated to the problem they want to discuss during the call
During the sales call, you'll be asking about the prospect's challenges and current condition. Good sales leaders and representatives should be asking important discovery call questions to guide their talking points, like the following:
- What are your current health concerns and challenges?
- Could you elaborate on how your current health concern is impacting your life?
- What treatments have you been taking, if any? And were they effective?
- What are your current health goals, and what is your ideal health and well-being?
- What are the specific obstacles and pain points you know of or foresee that may hinder you from achieving these goals?
- What do you think will happen if you can't overcome these obstacles?
- What prompted you to seek our health services?
You can even ask clarifying questions or motivational questions. These will give the impression that you're genuinely interested in helping them out and build rapport with them. Their answers can inform the sales pitch for your health services, which you need to tailor to your prospect's pain points and health concerns.
If your sales pitch is effective and fits the prospect's situation, it can influence the decision-making process of your potential client to lean towards sticking with your services. You'll have a good chance of being your prospect's company of choice for healthcare.










