Using referrals and reviews to get massage therapy clients

Marketing is an essential part of growing a successful massage therapy practice. Word of mouth and positive client reviews are often powerful tools.

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Using referrals and reviews to get massage therapy clients
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Importance of word of mouth advertising

Importance of word of mouth advertising

Advertising is one of the most critical components of every business and ensures that there is a steady stream of clients through your doors. When it comes to massage therapy practices, this is no exception, with word-of-mouth marketing proving to be one of the most effective marketing methods to set your practice apart from competitors. It’s personal, genuine, and works to elevate your reputation and credibility with minimal effort from you as a massage professional. Clients are far more likely to consider and pay for your services if recommended by a friend or family member, and if others have spoken highly of your positive experience and interactions, then it’s no surprise that clients will quickly come to you for care. Word of mouth can have a widespread effect, especially within communities, and in no time, you should see an influx of higher client numbers. It can reduce massage therapy business expenses, and fortunately, it’s not rocket science to figure out. But to help get you started and hit the ground running, we’ve compiled a list of ways in which you can boost your word-of-mouth advertising, and solidify your reputation in the massage industry.

Top 2 ways to attract more clients

Word-of-mouth advertising is effective in that it contributes to a higher number of referrals, as well as more positive reviews. It’s great for attracting more clients, with these two methods proving highly efficient. 

Referrals

Referrals are a great way to get the word out concerning your services, and one of the best parts is, a little goes a long way! You don’t need to be heavily involved for it to take effect. For instance, take notice of your bubbly clients that are natural connectors, and who seem to have busy social schedules. These clients can work wonders in spreading the word about your services, and will inevitably speak positively about your services to friends and family they meet with. Special attention in regard to these relationships speaks volumes, and if they love what you do, they’ll continue returning! You can either:

  • Ask for referrals - Hand out your business cards to clients, and encourage them to refer you to others!
  • Establish a referral rewards program - Create incentives by offering deals or discounts to those who refer you to friends. 
  • Create a professional network - Contact other healthcare providers, and work towards building a relationship in the case they can refer to you as well-suited customers. 

Reviews

Good reviews also speak highly of your services and are a great marketing tip for massage therapy practices. This is especially the case for those who browse online for massage services, as reviews are quick and easy to post, and can be prioritized in online Google searches for broader access. Some clients may also leave reviews without request, which is super easy and hassle-free for your practice.

Top 2 ways to attract more clients
Tips to increase your client base through referrals

Tips to increase your client base through referrals

To help you get started, we’ve collated some of the top tips to increase retention, and encourage valuable referrals. You can build a strong clientele base that ensures the longevity of your business, and can also significantly reduce no-shows at your massage therapy clinic

Design a referral reward program

Referral reward programs are a great incentive for clients to spread positive messages about your business, and to have friends and family consider your care. This can be designed in any way that suits you and is flexible to both you and your clients’ needs. However, it is important to ensure that the rewards you offer don’t break the bank! Rewards don’t need to be extravagant, and small gestures go a long way. It may take some test trials to figure out what incentives work best, such as a coupon for a free massage, or a limited half-price deal. You could also buy bulk products and give them to clients as a thank you gift, which always works towards building solid relationships with the community. 

Seek referrals from your clients

Have confidence in your services, and ask your happiest clients for referrals to your business, as they’re likely to speak positively to friends and family. After all, when people have found something effective, and at good value, then they are very likely to talk about their discovery to others. It’s a good time to ask for referrals after you receive compliments, or when clients are discussing close connections. Avoid doing so when paying, as this can translate as very artificial and impersonal! 

Connect with local health and wellness providers

It’s important that you view competitors, substitutes, and complimentary services as your friends rather than foes. You can benefit from creating professional networks with other massage therapy businesses, which may not be able to cater to all clients who walk through their doors. You can be the next best option to capture more client markets, and also work to facilitate partnerships for products and rewards to then gift to loyal clients. It’s a win-win for all involved, and failing to capitalize on this is a real missed opportunity.

Tips to get more massage clients through reviews

In terms of reviews, there are also a number of tips that you should keep in mind to boost your client numbers and broaden your clientele list. They can elevate your brand awareness, and ensure that your name stays in the conversation when it comes to massage therapy. 

Ask your client to provide reviews after their session

Although it can sometimes be daunting to ask clients for reviews of your business, it shouldn’t be! Have faith that you’re providing the best quality services for clients, and that you have unique features, in comparison to competitors, that clients can truly reap benefits from. Aim to ask for reviews following sessions you perceive were positive, or from clients who you have a strong professional relationship with, as they are likely to say yes, and write glowing details about your services. It can work wonders in attracting new clients and helps to establish your reputability. If you also happen to get a negative review here and there, don’t panic! This can actually work in your favor, as many clients interpret this as a true sign of authenticity. 

Create an email marketing campaign

Email marketing campaigns serve as excellent reminders for your massage clients in regard to any rewards programs you have going on, or any new deals and discounts. Additionally, they can be a great way to touch base with clients following their appointments, and enable you to stay active and engaged when connecting with current and prospective customers. They’re highly convenient and hassle-free too, as automated software can draft and send out emails without you even lifting a finger!

Ask clients who appreciate you verbally to leave a review

Hopefully, you’ve had encounters with clients who have spoken their appreciation and praise to you about the services you provide. These experiences can be intensely rewarding, and it’s important that you take note of such individuals to request whether they can translate their comments to paper for a nice review. If your clients are satisfied with your services, they’re likely more than happy to leave you a raving review!

Tips to get more massage clients through reviews
Conclusion

Conclusion

Referrals and reviews are some of the best ways to promote your massage therapy business and build a strong clientele. It can help you boost credibility, solidify your reputation, reduce expenses, and of course, increase the number of clients that walk through your doors. And the best part is - it’s easy to do! Hopefully, this information has provided you with a great place to start and to hit the ground running when it comes to operating your massage therapy clinic. 

Further reading:

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Tips to use reminders to keep massage clients on track
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Ways to reduce no shows from your massage clients
Tips to use reminders to keep massage clients on track
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