Becoming a mobile healthcare practice
We’ve introduced you to the topic of mobile health, its advantages and disadvantages, and how to stay compliant. Now, it's time to turn to the actual process of introducing mHealth to your practice. There are basically two options for you to choose from; you can either utilize mHealth features in addition to running face-to-face appointments, or you can solely operate as a mobile health business. Regardless of what you decide, there is a multitude of different things you should be aware of, and this is where we can help.
Factors to consider when choosing a mobile health provider
Different mobile health systems will include various features, some of which may be more suitable to your needs than others. Although we don’t know for sure the specific tools that your business requires, we have developed a list of some of the key features to consider when choosing a mobile health provider:
Appointment scheduling features: One of the biggest reasons why healthcare practices implement electronic systems into their businesses is to manage appointment scheduling. Choosing a mobile health provider that has sophisticated appointment scheduling features will allow you to streamline this process, all whilst guaranteeing patient and practitioner satisfaction.
Online payments: Similarly to appointment scheduling, the payment process is a highly complex aspect of working within the healthcare industry. By introducing online payment options, patients can stay on top of their invoices and ensure that all of their appointments are paid for promptly. Additionally, many mobile health apps are integrated with automated invoice reminders that can be customized and sent to patients. These reminders decrease the likelihood of late payments and also eliminate the need for any awkward phone calls!
Interoperability: It is highly likely that your healthcare practice already has some sort of electronic system in place. The most commonly used software by medical practices is EHR (electronic health records); a database that stores and transfers patient medical records and clinical documentation. When you are looking at a mobile health system to implement into your practice, it needs to have a high level of interoperability so it can access information stored in other systems. Lack of interoperability can lead to ineffective communication, wrong treatment decisions, and poor clinical outcomes.
Compliance features: We have already explained the importance of a mobile health provider having regulations in place that guarantee HIPAA compliance, so it should come as no surprise to you that this is one of the most important factors to take into consideration. When evaluating a potential provider’s compliance guidelines, you should look into client reviews, the type of encryption they use, how they respond to breaches, and any relevant past incidents. As a healthcare business, you have a responsibility when it comes to looking after your patients’ data, and this is a responsibility you need to take seriously, especially when you involve third parties.
Checklist for operating as a mobile health practice
If your healthcare practice has decided to operate entirely from a mobile platform, there are certain considerations to be aware of. Although the goal of mobile health is the same as if you were working from a physical clinic (delivering healthcare solutions to patients in need), staying competitive with other remote practices requires you to focus on certain areas. To help ensure that your business is as successful as possible, we have developed a checklist for you to follow:
Target audience: Just the same as when any business begins operating, it is important to have a target clientele in mind. Because mobile health elevates accessibility, it is a good idea to target patients who wouldn’t ordinarily be able to access healthcare. For example, you may want to look into low-income or rural communities; marketing your services towards these groups will help ensure that the people who most need your help will be able to access it.
Hire the right staff: Whilst most mobile health systems take into consideration the fact that people have varying levels of technological skill, it is still a good idea to hire staff that is competent at using their mobile device. Additionally, you want to have staff members who are able to communicate effectively without relying on body language and non-verbal cues, and can empathize with a wide range of patients. Although being an excellent medical professional is definitely important, having interpersonal skills will help you engage with your patients more effectively and build a strong clientele.
Regulations: We have already been over the importance of being HIPAA-compliant so we’ll keep this part brief. The only other important thing to keep in mind is that you are aware of the specific rules and regulations that relate to where your business operates. Even as a mobile health company, you are still required to adhere to the legal regulations of your state, so it is of utmost importance that you familiarize yourself with these.
Marketing: The marketing aspect of operating a healthcare business is unfortunately often looked over. You should always allocate a certain amount of your resources and time to building up your clientele and reaching out to potential patients, especially if you are a start-up. In reality, marketing doesn’t have to be overly complicated. Things like email campaigns, promotional flyers, advertisements, and social media are a good start to marketing your business.
Goals: Lastly, the importance of setting and reviewing goals is one of the most fundamental aspects of beginning any business. Laying out your plan and assessing whether you achieved what you set out to achieve will allow you to identify any necessary areas for improvement or strategies to help you keep your business going. Goals also help show you what your strengths are, allowing you to track your progress and note your achievements.
Costs
A large barrier preventing healthcare businesses from implementing mobile health features into their practice is related to cost. This is completely understandable, especially given the fact that all healthcare practices are essentially businesses, and a business needs to stay profitable in order to keep operating. Although introducing a new system is definitely going to have costs involved, the popularity of mHealth means that there are options that will be affordable regardless of your budget.
Remote patient monitoring devices: Whilst using remote patient monitoring devices is a great solution for various different patients, the specific equipment required can be quite expensive. Although different options depend on the devices required, one study suggested using RPM costs somewhere between USD $1000-$2000 annually per patient. Before you look into implementing RPM in your practice, you should determine whether you have patients that would truly benefit from these features, or if you potentially need to market to a wider clientele. Further, despite the costs associated with RPM, there is a high likelihood that it will be cost-effective in the long run, as you will save money and time in other areas of business.
Equipment required for general mobile health: Mobile health is all about the ability to deliver healthcare education, advice, and services via a mobile device. As such, becoming a mobile health practice means you should have the latest, or at least fairly recent, mobile device. Given how frequently medical records and patient information is shared between healthcare providers, it is necessary for practitioners who work at the same business to have compatible devices. An initial fee when implementing mHealth solutions into your practice is therefore upgrading all staff members’ devices so they are compatible and the technology can be relied upon.
Finding a mHealth app: Typically, using a pre-existing mHealth app is going to be significantly cheaper than developing your own. In saying that, most mHealth apps will have some kind of fee attached, depending on the features you require and the services you are planning on offering. Whilst we understand that high costs can be a deterrent, it makes sense to pay a bit more and have a better system. Many mHealth apps are integrated with various other telehealth and practice management features. This type of software typically uses cloud-based technology, and businesses will pay a monthly subscription fee.
Developing a mHealth app: Developing an app is undoubtedly the most expensive venture associated with implementing mobile health, and will cost anywhere between USD $400,000 to $500,000 just for the original app. Although having a specific app for your business has its own benefits, this is an enormous cost that many practices simply will not be able to afford. Nevertheless, the alternative of implementing a pre-existing app created by a third-party company is still highly advantageous and more importantly, highly affordable.