Ways to get reviews from your counseling patients

Jamie Frew
Jamie Frew
Share

Growing your counseling practice through good online reviews

The most common way that a potential patient finds a counseling practice is by searching local businesses online. When they find a suitable option, they will most likely look at reviews given by previous clients. As such, it is absolutely imperative that you are encouraging your patients to leave positive yet honest reviews about their experience at your business. Online feedback will open up the doors of opportunity for your practice; they will lead to greater engagement from patients and encourage potential clients to consider your services. In order to be effective however, you need to have a high average rating and a fairly large number of reviews. Whilst asking clients to contribute to your reviews may seem like a more daunting task than to the ones you are typically used to, like writing a counseling treatment plan, they are a guaranteed way to build your online presence and improve your revenue. 

Understanding the difference between a patient testimonial and a patient review

You may have heard of both patient testimonials and patient reviews, and are unsure of the differences between these. Whilst they are both very important for the growth of your practice, you need to be able to differentiate between them. A patient review is typically published on a third-party site, including Facebook, Google, or Yelp. Reviews are entirely independent from your input, and reflect a patient’s direct and honest opinion about their experience at your business. Whilst the fact that a review may be negative is a daunting possibility, having mixed reviews can actually lend a type of credibility to your business. It indicates that patients are honest, and also allows you to learn from mistakes and identify areas requiring improvement. Alternatively, patient testimonials are positive quotes given by clients that are usually displayed on a business website. With patient permission, these can be used as ‘evidence’ for the quality of your services, encouraging potential clients to book appointments with your counselors. Although testimonials are also honest reviews regarding a patient experience, they are always positive, and you have the ability to decide when, where and how to publish them. 

Benefits of patient reviews for your practice

More patients than ever before are reading online reviews about healthcare businesses. But how exactly are these reviews beneficial to your practice?

To manage your reputation

Managing your reputation as a counseling business is an essential component of establishing credibility. A good feedback system will allow you to monitor reviews, initiate follow-up procedures and ensure your online presence promotes your business values. Managing your reputation also involves promoting your unique business features, including potential telehealth counseling guides or online counseling guides.

To improve care

One of the best parts about online reviews is that they indicate a patient’s honest experience at your business. By reading and engaging with feedback, you will be able to identify areas that require improvement, and work towards improving the care delivered by your practice.

To boost patient engagement

Patients want to feel like their needs are being met, and they are being listened to. By responding to reviews, you are demonstrating that you care about the patient experience, and are willing to make necessary changes.

To help you measure your competition

The healthcare industry is competitive, and it’s always a good idea to know how well competing businesses are going. With reviews, you can measure your progress with your competitors and identify where exactly they may be going wrong (or right!). 

To improve patient retention

Reviews can help businesses identify the reasons behind patients leaving. You will be able to identify trends that are negatively impacting patient retention, and work to rectify these.

Collecting patient reviews: Timing is crucial

When it comes to collecting patient reviews, timing is absolutely crucial. Reviews need to come from patients that have received your services, and it is important that they are given almost immediately. The most effective time for a patient to leave a review of their experience at your business is two days after their appointment. This period of time gives them enough space to honestly think about the aspects of their session that they liked, and also the aspects that they didn’t like as much. Leaving any further time between the appointment and giving the review makes it significantly less likely to be an honest reflection of their experience. In order to encourage a review within this time frame, it is a good idea for your business to set up automated requests. A good software will allow you to generate automated review requests to be sent out 24 hours after a session, giving your client a day to formulate the response. 

Ways to get reviews from your counseling patients

Now that you know why reviews are so important, it’s time to take a look at methods you can employ to get them. 

Ask during the appointment

Perhaps the most obvious, yet still effective method to receive reviews is to ask your patients for them during the appointment. Preparing a client for their first appointment always involves informing them about different protocols or important parts of your practice, so directly asking them for reviews is always a good idea.

Send automated emails

Automated emails are a big part of patient communications in today’s digital world, and you should be using these to benefit your business as much as possible. If you set up automated review reminders via email following a patient’s appointment, they will be significantly more likely to remember to leave feedback.

Make phone calls

If you use phone calls for appointment reminders or other instances of communication, this is also a suitable method for asking for reviews. However, patients may opt out of receiving phone calls, so it is important you carefully select which patients to contact using this method.

Ask through an appointment card

Patients often display appointment cards in easily accessible places, so asking for reviews on these will ensure that the request is seen. All you have to do is print a number of appointment cards that have review information on them and a link to a suitable review site.

Include a reminder on your website

It is very likely that a patient will access your website prior to their appointment, so it is a good idea to have a request for reviews displayed. You may choose to include a specific landing site for reviews, or a link to a third-party page. 

Ask your social media followers to participate

Social media sites, including Facebook, Instagram and Twitter, are fantastic ways to engage with patients and ask your clients for reviews. By publishing regular relevant content, you will be able to communicate more effectively with your clients and encourage them to give helpful feedback. 

Text messages/SMS

Some of your clients may prefer to receive text messages or SMS rather than phone calls, and this method of communication can be just as effective when it comes to asking for reviews. You can set up automated messages before personalizing them with the respective client’s name, and provide a link to a suitable review site. 

Promotional Materials

As a marketing strategy, your counseling business may choose to distribute certain promotional materials, including pens, notepads, keyrings or cups. On these, you can include a line asking for reviews, for example “Let us know how your visit went”, or “Please leave us a review at the following site …”. 

Take home message

Although asking for reviews from patients may seem like a daunting prospect, the results will be well worth it. Receiving consistent reviews will lead to higher engagement from potential patients and consequently widen your clientele. It is a good idea to establish review protocols for your staff, so they know the best ways to go about asking their patients to contribute to feedback. Hopefully this guide has consolidated your knowledge about the importance of reviews for your business, and you now feel equipped to go out and ask your patients for feedback!

Use Carepatron today to achieve better counseling outcomes!

Counseling software

Further Reading:

Related Articles

Right ArrowRight Arrow

5 Best Allscripts Alternatives 2023 (Features and Pricing)

What Are the Best 5 Allscripts Alternatives? 1. Carepatron 2. TheraNest 3. DrChrono 4. WebPT 5. Simple Practice

Katherine Ellison
Katherine Ellison
8min read

5 Best NextGen Healthcare Alternatives 2023 (Features and Pricing)

What Are the Best 5 NextGen Healthcare Alternatives? 1. Carepatron 2. Kareo 3. Practice Perfect 4. Simple Practice 5. TheraNest

Ashleigh Knowles
Ashleigh Knowles
6min read

5 Best InSync Alternatives 2023 (Features and Pricing)

What Are the Best 5 InSync Alternatives? 1. Carepatron 2. Simple Practice 3. TheraNest 4. Kareo 5. TherapyNotes

Katherine Ellison
Katherine Ellison
6min read

5 Best Spruce Health Alternatives 2023 (Features and Pricing)

What Are the Best 5 Spruce Health Alternatives? 1. Carepatron 2. Practice Perfect 3. Simple Practice 3. TheraNest 5. Cliniko

Ashleigh Knowles
Ashleigh Knowles
6min read

5 Best Semble Alternatives 2023 (Features and Pricing)

What Are the Best 5 Semble Alternatives? 1. Carepatron 2. Simple Practice 3. TheraNest 4. Cliniko 5. DrChrono

Katherine Ellison
Katherine Ellison
7min read

Best Zoom for Healthcare 2023 Alternatives (Features and Pricing)

While Zoom is excellent for connecting with patients remotely, it fails to tick many boxes for managing health information or practice management software integration.

Ashleigh Knowles
Ashleigh Knowles
8min read

Best Pabau Alternatives 2023 (Features and Pricing)

This guide will offer some alternatives to the Pabau practice management system. Hopefully, by the time you’ve finished reading, you will feel more equipped to make the best decision for your practice. Let’s get started!

Ashleigh Knowles
Ashleigh Knowles
5min read

5 Best Luma Health Alternatives 2023 (Features and Pricing)

Luma Health is a patient engagement platform designed to streamline admin, optimize workflow and improve clinical outcomes; however, it sometimes fails to deliver on this promise, so it's good to be aware of alternatives.

Ashleigh Knowles
Ashleigh Knowles
8min read

Best iMedDocs Alternatives 2023 (Features and Pricing)

Are you thinking of moving away from iMedDocs and wanting to find suitable alternatives? Finding the perfect practice management software for your healthcare business can be a daunting task. You’ve come to the right place.

Katherine Ellison
Katherine Ellison
7min read

Best Jane Alternatives 2023 (Features and Pricing)

Although Jane presents positive benefits, it’s important to understand where they miss the mark and what practice management alternatives exist which may better meet your needs.

Ashleigh Knowles
Ashleigh Knowles
6min read

Best Quenza Alternatives 2023 (Features and Pricing)

The Quenza app supports practitioners in sending and scheduling homework and intakes however it lacks some critical features for most practices, so we have compiled a guide for alternatives.

Katherine Ellison
Katherine Ellison
7min read

Best vcita Alternatives 2023 (Features and Pricing)

Vcita is a practice management platform that focuses on creating flexible and customizable tools for health clinics. However, that only works for some, so we have reviewed alternatives.

Katherine Ellison
Katherine Ellison
6min read

Best Kiroku Alternatives 2023 (Features and Pricing)

Kiroku is an AI-powered client note app for dentistry practices. It can help you spend less time worrying about administrative tasks and more time treating your patients. However, the software isn’t perfect, and we’re here to share alternatives.

Ashleigh Knowles
Ashleigh Knowles
6min read

Best Foothold Technology Alternatives 2023 (Features and Pricing)

Foothold Technology is a practice management system with some great tools, but it isn’t perfect, and we’re here to show you why and then offer alternatives.

Katherine Ellison
Katherine Ellison
7min read

Best ICANotes Alternatives 2023 (Features and Pricing)

ICANotes provides its customers with a range of benefits; however, in 2023, there are also many drawbacks. This guide will unpack the ICANotes system before highlighting five other alternatives.

Katherine Ellison
Katherine Ellison
8min read

Best SonderMind Alternatives 2023 (Features and Pricing)

SonderMind is mental health provider with a network of clinicians across the United States. To help therapists, we’ve created a list of some of the best alternatives.

Ashleigh Knowles
Ashleigh Knowles
7min read

5 Best eClinicalWorks Alternatives 2023 (Features and Pricing) 

What Are the Best 5 eClinicalWorks Alternatives? 1. Carepatron 2. InSync 3. Simple Practice 4. NextGen 5. TheraNest

Ashleigh Knowles
Ashleigh Knowles
9 min read

Best Caredash Alternatives 2023 (Pro, Cons, ratings and Costs)

Caredash is a leading web directory dedicated to optimizing patients' experience finding a doctor. By utilizing patient reviews and medical practice listings to encourage better health outcomes.

Katherine Ellison
Katherine Ellison
8min read

Join 10,000+ teams using Carepatron to be more productive

One app for all your healthcare work