Understanding Patient Visit Average (PVA) and How It Can Help Your Practice | Carepatron

Conducting a health check on your practice

Primary care physicians, mental health professionals, family physicians, fitness coaches—regardless of what you practice, you need to conduct regular health checks to monitor performance and assess your operations for strengths and weaknesses. With the right software, you can do this at a reduced cost, and through a completely paperless method. You can catch warning signs before it's too late, and maintain processes that you excel at! 

Here are the numbers that matter:

Total new patients visits

The first aspect that you'll need to check is the number of total new patient visits. You can count this on your client list or on the software that handles your electronic health records and patient data. Generally, this number should be increasing, as it indicates growth and the need for expansion within your practice. If this number is beginning to decline, then this is clearly indicated that further evaluation is needed!

Total repeating patient visits

PVa serves as a quantifier of patient retention. Measuring the number of patients who continue to return is a good way to evaluate client loyalty and the retention value of your business. 

Total revenue

Naturally, you'll also want to check on the revenue of your practice to ensure that your expenses don't outweigh your positive cashflows. After all, you are a business, and will need to make a profit to stay afloat!

Calculating and using patient visit average (PVA)

PVA numbers are vital to measuring performance and improving operations within your business. Calculating PVA is a straightforward process that provides valuable insights into your practice's performance. The formula for PVA is:

PVA = (Total number of appointments) / (Number of unique patients)

PVA can be measured within different time periods, with each one providing valuable insight for you to incorporate into your investment and business decisions. For instance, a 3-month report can provide snapshots into your growth, with a 12-month report doing the same, but also evaluating and identifying loyal clients and your retention rate. Lifelong performance reports, of PVAs over the years, can supply with you the richest, most accurate information, in regard to how long clients have been with you.

Using PVAs, you can assess what is normal, and what needs specific improvements unique to your practice. You can ensure you're continuously providing the best care possible, without sacrificing clinical aspects, and you can prevent declines before they start snowballing.

PVAs are not just statistics, but rather, are a measure of growth and are a valuable asset and crystal ball into the longevity of your practice. Even though getting more patients is good, keeping loyal customers come back for subsequent visits is better, and PVA lets you know how many you have.

Example of patient visit average (PVA)

To put PVA numbers into perspective, it may help for us to illustrate an example within Dr. Smith's chiropractic clinic. You can work out the patient visit average, and know to set the right prices for your practice at ease.

For example, Dr. Smith had 400 patients visit his clinic in the last month. He had 30 new patients book appointments with him in the same period. If we divide his total number of appointments this month (400) by the number of unique patients this month (30), his PVA number would be 13.3. Simply put, the average patient returns approximately 13 times to visit Dr. Smith and access his services.

PVAs aren't complicated, and they certainly don't have to be with the right tracking and record-keeping processes in place! Naturally, this can take some time to work out, especially if evaluating patients over longer periods, such as 12 months, however, the maths required isn't difficult. Many practice management software work to automatically calculate this for you, which is a solid win-win for developing your business. 

How does tracking PVA help your practice business?

PVA provides immeasurable value to your practice business, as you can assess those who are the acute type, or specifically, those who may not return after a certain number of visits. Sometimes, these are referred to as ‘emergency factor patients', and identifying these individuals through an email or message can help you return them to your regular client list.

Offering new treatments or plans may work towards them becoming regulars, which is always a plus! You can continue strengthening and building professional relationships, as well as earn higher revenue.

Communication goes a long way, with PVAs contributing towards higher clinical outcomes and greater growth sustainability within your practice. The numbers don't lie, and simply by evaluating this statistic, you can identify strengths and weaknesses to elevate the quality of your business and attract more clients. What's not to like?

Top five tips to increase your patient visit average 

Now that you know all about patient visit averages, it's important that you're aware of the top five tips and tricks that work towards increasing them. You can reduce waitlists, and increase loyalty amongst patients without compromising on quality. Doing so will also allow you to generate higher revenue and promote greater healthcare solutions within your practice, which is always welcome.

Here's what you can do:

Provide a plan at the end of your patient's session

Patients need to feel that you understand their concerns and queries, have taken them into account, evaluated them, and are using your expertise to the fullest by creating a productive plan that works to improve their condition. Always supply clients with a direct plan that addresses homework and tangible things to work on, as well as future directions. This supports patient education, too.

Book the next appointment in advance

Consider offering services in bundles or package deals to encourage patients to book multiple appointments in advance. Clearly relay to your patients that you run treatment plans and not session-by-session experiences.

This way, your patients can commit to programs that will demonstrate results, with greater accountability and consistency when it comes to their health. This also increases the chance of patients returning to your practice, which will significantly increase PVAs.

If you're transparent with your clients from the start, this shouldn't ever be an issue!

Implement a loyalty program

Want to keep your patients coming back for more? Try setting up a loyalty program. Implementing a loyalty program can be a powerful strategy to increase PVA and foster long-term relationships with your clients.

Start by offering rewards for a certain number of visits, such as a discount on future services or a complimentary treatment after a set number of appointments. This not only incentivizes repeat visits but also demonstrates your appreciation for your patients' loyalty. Make sure to communicate the benefits of the loyalty program clearly and regularly remind patients of their progress towards rewards.

All in all, a well-designed loyalty program is a great way to show some love to your patients and encourage more frequent visits.

Align staff with your PVA plan

Getting your team on board with your PVA goals is super important. Make sure that you and your staff are all on the same page when it comes to healthcare plans and your patient. Clients can interpret things very differently, and so you want to make sure that the odd comment from fellow healthcare professionals doesn't send the wrong impression.

Start by having a team meeting to chat about what PVA is and why it matters. Make sure everyone understands how their role impacts the patient's experience and the overall PVA. Encourage open communication and brainstorm ideas on how to improve PVA together. Regular check-ins can help keep everyone focused and address any issues that pop up. Remember, when your team is in sync, your patients will notice the difference!

Set goals and work towards increasing results

Setting clear PVA goals for your team can really amp up your game. Start by figuring out your current PVA and decide where you want it to be. It can help to set, measure, record, and display each member of staff's PVA numbers, as this can work as effective motivation and encouragement towards elevating the quality of care of your business. 

In addition, break down the big goal into smaller, achievable targets and assign them to your team members. Make sure to track progress regularly and celebrate the wins, no matter how small. Use setbacks as learning opportunities to tweak your approach.

When your team sees their progress, it'll boost their motivation and drive better results for your practice.

Final thoughts

Although PVAs may be unfamiliar territory to you, they're a surefire way to track and monitor your performance and boost growth within your practice. You can identify weaknesses to improve as well as the strengths to emphasize and focus on to increase business value for current and prospective clients. You can evaluate and treat warning signs before they spiral, and ensure that your business is healthy and thriving across all aspects—from patient care to administrative operations.

Best of all, PVAs don't have to be complicated and are an easy way to elevate the status of your practice. Start tracking your PVA numbers now, and start your practice on the journey of improvement.

Get Carepatron for free today to create a lifetime's worth of better patient outcomes.

Further reading:

• The future of healthcare: Value creation through next-generation business models
• How to Start a Healthcare Business: The Ultimate Guide

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