Ways cognitive dissonance affects beliefs
Cognitive dissonance, that mental discomfort caused by holding two conflicting beliefs, can significantly impact our views and behaviors within relationships. Here's a closer look at how dissonance plays out:
Rationalization and justification
Uncomfortable dissonance often makes people rationalize and justify reducing the discomfort caused by the inconsistency (Elliot & Devine, 1994). People who have experienced cognitive dissonance may selectively focus on information that supports their existing beliefs or downplay the importance of conflicting information, a phenomenon known as confirmation bias.
Attitude change
In some cases, cognitive dissonance can lead to a change in attitudes or beliefs. Suppose the dissonance is significant, and the individual cannot rationalize or justify their conflicting beliefs. In that case, they may adjust their attitudes to align with their behavior or the new information they have encountered.
Behavior change
Alternatively, individuals may change their behavior to reduce the cognitive dissonance they are experiencing. For example, if someone's behavior contradicts their beliefs or values, they may modify their actions to align with their beliefs, reducing the internal conflict.
Selective exposure and avoidance
People experiencing cognitive dissonance may selectively expose themselves to information supporting their beliefs and avoid information that challenges or contradicts them. This selective exposure can reinforce their attitudes and beliefs, further entrenching the dissonance.
Emotional reactions
Cognitive dissonance can elicit various emotional reactions, such as feeling uncomfortable, anxious, or defensive. These emotional responses can further influence an individual's beliefs, attitudes, and behavior as they attempt to reduce the psychological discomfort caused by the dissonance.