16 effective ways to build a successful chiropractic practice and improve revenue (2022)

Jamie Frew
Jamie Frew
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What is chiropractic?

Chiropractic is a specific type of healthcare that is involved with the diagnosis and treatment of damage to the musculoskeletal system. This includes bones, nerves, tendons, ligaments, and muscles. Typically, a chiropractic business will consist of several highly trained practitioners who help patients achieve positive health outcomes whilst avoiding unnecessary surgeries or operations. If you are a registered or practicing chiropractor, and are interested in how revenue can be improved at your business, then you have come to the right place. In this article, we’re going to detail the reasons behind why optimizing revenue is so important, and expand on how you can do this. 

Sections:

  • Importance of revenue for a chiropractic business
  • Effective ways to improve revenue in a chiropractic business
  • Chiropractic practice management software can increase profits

Importance of revenue for a chiropractic business

As the healthcare industry becomes increasingly competitive, it has never been more important for chiropractic businesses to focus on improving their revenue. The fact that the number of patients requiring treatment is steadily increasing is typically good news for chiropractors, but this will only lead to positive results if revenue is consistently improving. 

Fundamentally, the most significant factor affecting revenue is cash flow. Your business must have a steady influx of patients, and also a financial safety net to be used in necessary times. There are a variety of different strategies you can employ to ensure your cash flow is steady (that we will get into), but before we begin we want to highlight one thing: the importance of having a plan. 

Financial planning and organization will allow your business to not only be realistic about its monetary matters but also provide you with achievable goals and target objectives. Putting in the effort and time to create a solid plan will allow you to visualize the successful future of your business, and understand the steps you need to take to get there.

Effective ways to improve revenue in a chiropractic business

There are a variety of different strategies chiropractic businesses can employ that are designed to improve revenue. 

Increase revenue in chiropractic office by increasing traffic

So how exactly do you increase revenue? We just mentioned how cash flow is intrinsically related to revenue, and one of the best ways to optimize your cash flow is by increasing patient traffic. However, whilst this sounds obvious, it isn’t always easy. The best way to increase traffic in your practice is to utilize marketing strategies. 

  • This means employing traditional techniques, like word-of-mouth, but it also requires investing in new and perhaps more unconventional methods. 
  • One of the most effective of these is an online presence

Having a consistently updated website, social media pages, and accessible reviews will draw prospective patients to your business, leading to increased traffic and consequently, improved revenue. The majority of modern patients access their healthcare information online, and having an effective presence on these platforms will bump your Google rankings, making you more accessible to a broader clientele. The world has well and truly entered into a digital age, and whilst this may be daunting to some, making the most of these systems will undoubtedly prove beneficial to your business in the long run. 

Increase revenue in chiropractic office by offering payment processing options

One of the biggest drawbacks that discourage patients from accessing certain healthcare practices is related to limited payment options. As an increasing number of processes are being streamlined, people are looking for solutions to their tasks that are easy and convenient. 

For a chiropractic business, this means offering a broad range of payment processing options. In addition to accepting cash and credit card payments on the day of an appointment, you should look into alternative methods that can be completed remotely. For example, many healthcare businesses are now integrated with personalized and secure patient portals. Each individual client has their own portal, from which they can access various information, including appointment schedules, medical history, and payment options

The ability to pay for services remotely is an extremely convenient option for many patients that will not only lead to a bigger clientele, but will also lead to more timely payments and increased revenue. 

Increase revenue in chiropractic office by offering financing options

Unfortunately, many patients are prevented from accessing the healthcare that they need due to high costs. Whilst the majority of individuals have health insurance, these plans often do not cover certain types of care, including chiropractic. As such, it’s important that you consider strategies that allow patients to access your services, whilst still ensuring you get paid. 

Offering different chiropractic financing and billing options that tailor solutions to the needs of each individual is an effective way to do this. Get to know your patients and where they are financially and discuss their options with them. You may find that a payment plan works well, where patients are required to pay for your services in time-specified increments.

In addition to ensuring that your business gets paid, financing options demonstrate to patients that you value them and are willing to accommodate their individual needs. After a patient has had a positive experience at a business, they are more likely to share this information with their friends and family, which can lead to increased traffic for you. 

As you can see, implementing a range of financing options that are catered to each patient’s needs has a trickle-down effect, as it not only benefits you and your patients but has the potential to lead to new clients. 

Utilize social media

People tend to spend a lot of their time on social media, and you must take advantage of this usage when marketing your chiro business. Investing time and resources into building a social media brand will grow general awareness of your business, attracting prospective clients. In order for your social media presence to grow, you should be regularly publishing content that is targeted at a desired demographic. 

Develop a fantastic chiropractic website

Given the prevalence of technology in today’s digital era, you must develop an effective and professional business website. This page should display the services you offer, pricing, appointment options, and contact details, making it convenient for patients to access all of the information that they might require. Although different businesses have their own preferences, it can be a good idea to hire a professional website developer to ensure that your site is as sophisticated and effective as possible.

Optimize your website for SEO

Search engine optimization (SEO) is a technique designed to improve the ranking of a website online, making it more visible to users. Whilst it can take a bit of time before SEO is fully optimized, it is a good idea to conduct some research and identify certain keywords and types of content that can help boost visibility. When the information you post online is relevant and interesting to customers, your website will become more visible, attracting a wider range of clients.

Use email marketing

Using email marketing to boost business is a technique that should not be overlooked. Developing an email list of clients, both existing and prospective, will allow you to strengthen your relationships and show these patients that you care about them. Additionally, email marketing can be used to disseminate important information, including upcoming events, changes to the clinic, and discount specials.

Build community relationships

Most individuals want to support their local businesses, so you should put effort into fostering community relationships. Giving back to the community can take different forms, including participating in certain school programs, offering educational advice, or attending local meetings. These strategies will not only bolster your sense of social responsibility but will demonstrate to your community that you care about their health and wellbeing. 

Encourage patient testimonials and success stories

Patient testimonials are a great way to showcase your skill and spread positive word of mouth with both current and prospective clients. It’s important to celebrate your successes, and presenting them on your social media and website means you can demonstrate your expertise and boost credibility. Using testimonials, you can solidify your status as a reputable chiropractic clinic, and doing so will likely see an increase in the number of patients that come through your doors. Of course, positive reviews are welcome, but keep in mind that it’s also good to show ones with negative aspects. It can be tempting to remove comments that talk negatively about your business (and for some unjust stories perhaps it’s best to!), but it’s recommended to include reviews and testimonials that name one or two minor points that could use improvement. Patients are more likely to use services if they believe them to be genuine, and incorporating success stories can significantly boost the positive reception of your business. 

Keep up with the latest chiropractic trends

It’s important that you’re able to compete with other chiropractic clinics, and part of this is being able to keep up with the latest trends within the industry. Following chiropractic journals, social media, and other focused outlets mean that you can stay in the loop for all new developments, and also take advantage of areas that are in demand. Especially considering the ever-changing landscape of healthcare, it’s important that you’re educated on the best protocol and exercises to use, and avoid becoming outdated. Incorporating chiropractic trends is a great way to boost social media marketing and blog post content, as you can write or share content that relates to popular topics of conversation and areas of interest. It’s an easy way to attract more clients, and also demonstrate your passion and intrigue for chiropractic care! Hopefully, keeping up-to-date with the latest trends shouldn’t be too difficult of a task if you’re a frequent internet user - but if not, no worries! Consider the following:

  • Subscribing to popular chiropractic platforms’ newsletters
  • Browse Youtube chiropractor trends
  • Follow well-known chiropractor Instagram pages
  • Research via Google optimized SEO pages 

Include a referral program

Referral programs are a great way to retain current patients through benefits, as well as for getting more chiropractic patients through your doors. Although many chiropractors are hesitant to incorporate referral programs within their clinic, it’s important to realize that at the end of the day, you’re running a business, and using this model can increase revenue and connect you with more clients. By incentivizing, both you and your clients benefit! 

For example, you could offer a free massage after referring 5 friends, or automatically enter patients into a raffle with each referral they give. There’s really no end to the types of program you could implement, and it’s completely up to you and what suits your current resources. 

However, do spend time drafting a budget to ensure that whatever referral program you offer doesn’t put you out of business. While they’re useful, they shouldn’t interfere with the heart of your business. 

Take the time to strategize and update your business plan

Sometimes, many businesses miss out on opportunities to gain revenue, as they’re still using inefficient business processes that have been in place since day one! Chiropractic clinics can fluctuate in growth, so it’s important to recognize this and adjust your business plan accordingly. Set aside some time every month to run through all your operations, and note down any areas that are lacking in efficiency. Eliminate unnecessary processes, and introduce new ones that prioritize productivity as well as save you both time and money. 

You should acknowledge that businesses are on a learning curve, and it can take some time to get it right. You’ll find yourself returning to processes time after time, and revisiting some that you’ve probably analyzed numerous times before - and that’s okay! It’s iterative and it’s messy, but so long as you’re allocating your resources well, that’s what matters at the end of the day. To build a successful chiropractic practice, you must be purposeful with your strategy and operations. 

Get your patients to give you Google reviews

As briefly touched on, reviews are absolutely key when it comes to attracting patients and increasing revenue. When a prospective client is researching for a new chiropractor, one of the main places they’ll go to check is the reviews. This ensures that the business is legit, maintains a good reputation, does exactly what they say they do, and is well-received by most who use its services. Reviews can make or break a business, so it’s important to showcase your good results and success stories by encouraging patients to leave you positive (but genuine) feedback. It can work wonders in boosting your credibility and can increase SEO processes by recommending you to future clients. 

Positive reviews showcase your expertise, push you up the rankings and increase your status, which always increases the chances of clients choosing your services over others. It’s also easy to do! If you have a good experience with a client, before the end of the session, kindly ask them if they would leave a review on your preferred website/social media platform. More often than not, they’ll be more than happy to do so.

Generate, engage, and nurture leads

Generating leads is one of the most important factors in increasing revenue, as it increases the chances of clients coming to your clinic. Engaging and nurturing these leads work even better, as it solidifies more clients for you to work with, and is good business practice for connecting with the right people. As mentioned, one of the best ways to do this is to use your website as a lead magnet. Using blog content, guides, and ‘how-tos’ means you can increase traffic, which again, produces a higher likelihood of attracting clients and increasing revenue. There are numerous ways to effectively strengthen those lead connections, including the following:

Using Google Ads - 79% of consumers trust personalized recommendations and are more likely to check them out as opposed to in-person recommendations

Improve SEO - This can boost your rank in Google searches, and prioritize your content over competitors

Respond to followers - The best way to engage with prospective clients over social media is to respond to their questions, queries, and concerns, as well as general comments. It shows you are active and willing to make the first step. 

Retain existing patients

While a lot of these tips emphasize the attraction of new clients, it’s also just as important to spend time on retaining existing clients. They are the ones who keep your business afloat, and who are also more likely to recommend your services to others. Current clients have immeasurable value to the growth of your clinic, so make sure you recognize them and award those who are loyal. This can include incorporating loyalty programs, such as bonus massages or rewards to those who reach a certain number of points or a number of sessions. Feel free to be creative with this, and make sure you’re providing a high level of care to those especially those who have been there since day one. 

Ensure that your pricing is right

Pricing is a super important component of every chiropractic business, as you want to ensure that you’re getting the money you deserve, but you also want to ensure that clients are willing to pay the price you charge. Talking about money is never easy, but it can help to discuss with fellow chiropractic professionals for their advice or to see what they charge as a good reference point. Take time researching the industry, and what other healthcare professionals charge in your local area. This can give you a good place to start when assessing the price you want to set, and whether it is within a reasonable range. 

Remember to take pride in your skills, recognize your abilities, expertise, and knowledge, and that you don’t undersell yourself! Never underestimate your chiropractic skills, and always get a second opinion on your pricing. If the initial prices don’t work, then don’t be afraid to make necessary adjustments to attract more clients through your doors. 

Chiropractic practice management software can increase profits

The final piece of advice we want to leave you with in regards to improving revenue in a chiropractic business is the importance of implementing practice management software. These platforms have been specifically designed with healthcare workers in mind, and can significantly reduce the workload required in a day in the life of a chiropractor. Carepatron offers a sophisticated practice management system that comes integrated with a wide variety of features, all aimed at making your life easier. Among others, these include appointment scheduling, medical billing and coding, online payments, a patient portal, note templates, and clinical documentation storage. The ability to streamline each of these processes will save you both time and resources, and you can focus on doing what you do best: delivering chiropractic solutions to patients in need. With the right practice management software in place, your business will notice not only a reduction in time-consuming tasks but also an increase in profits.

Being a Chiropractor is challenging! Make it easier with Carepatron.

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