Affective Forecasting
Discover the concept of Affective Forecasting and how it can impact clients' emotional reactions and responses.
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Commonly asked questions
Affective Forecasting refers to the prediction of one's future emotions, including whether they will be positive or negative, the specific emotions experienced, their intensity, and duration.
One common example is the impact bias, where people overestimate the intensity and duration of their emotional reactions to future events. For instance, people often overestimate how nervous they will feel when running a race or how much negative emotion they will feel when their preferred political candidate loses an election
Affective Forecasting is often inaccurate, with people tending to overestimate the intensity and duration of their future emotions. However, the accuracy of affective forecasts varies - some studies find people underestimate future emotions or make accurate predictions, especially for positive emotions and when the event is closer in time.
