Now that you’re aware that email marketing clearly attracts patients, it’s important to know how to use the service well. There are nuances when it comes to email marketing, and to be able to deliver high-quality value, you need to consider the following factors.
Create a strategy
It’s important to realize that your marketing emails are always used to serve a purpose, and you must keep this in mind when drafting and sending these. You want to ensure you’re adding value to your practice, and that your email marketing attracts clients and retains them. The best way to ensure this is effective, is by establishing a strategic plan. This way, you can ensure your marketed emails are having a clear impact as intended.
Choose your content type
Emails can serve a variety of purposes, including educational, promotional, event, and reminder goals. It’s important that before you send out your emails, you have a clear purpose in mind so your email resonates with clients and achieves what you set out. If you wish to inform your clients about chiropractic care and health, then having educational emails containing relevant information is a good place to start. This may also include outlining the health benefits of your services with relevant social media links for further research, which may result in higher engagement with patients who want to know more. Promotional emails are effective in promoting certain aspects of your business, such as new services or offers, and these should be conversational and succinct. Event invitations and appointment reminders should also be sent with the only important information included, and they should be tailored to the specific recipient.
Define your audience
At the end of the day, when using email marketing services, you’re likely sending information out to a variety of patients on your email list. This means that you’re writing to a variety of ages, genders, and professional levels with each individual, which can be tricky. It’s important that before you send out an email, you’re aware of the group of individuals you’re sending information to, and you should be able to gauge how they will receive the information. Keep this in mind when composing emails to ensure they’re personal and that they address needs without overstepping boundaries.
Understand the value of copywriting
Copywriting is a skill that takes work and effort to perfect. In terms of email marketing, it means that you need to highlight your personal voice in your words, and that those on the receiving end get a real sense of who you are, and how you’re providing value to them. This takes time, and an easy way to ensure efficiency is to always discuss the benefits of your service within the context of your patient. Remember that features and benefits are different components, and placing more emphasis on the advantages is sure to see through to your success.
Personalize your emails
No one wants to feel as if they’re receiving information from an automated system! Patients want to know that you’re here for them, and that your treatment is specifically tailored to their health issues, and there’s no better way to do this than personalization. Always incorporate the patient’s name, and write as if you were talking to them in person, at a professional level.