To help you hit the ground running, we’ve collated some of the top tips for you to incorporate into your massage business. While anyone can make use of marketing mediums, there’s a certain finesse that you need, and these tricks can help you get there.
Build your own personal brand
Your marketing should clearly identify your brand personality, and help you stand out amongst competitors. Through online platforms, such as Facebook, LinkedIn, and other social networks, you can quickly begin building a digital presence that helps transform you into a personal company that cares about its clients.
Create a strong referral network
You should never be afraid to ask for help, especially when starting out. With marketing, you can create a strong referral network that rewards your clients for bringing new individuals to your therapist clinic. After all, it’s likely that your clients know of others who would also benefit from your services!
Have a loyalty rewards program
Loyalty rewards are a great way to retain clients, and it also makes sure that clients also benefit from your services. Discounts and freebies are a great way to reel prospective clients in whilst also ensuring they are getting a good deal.
Offer package deals
Offering package deals are a good idea, as they ensure that clients can pay for a variety of services at a lower price, while you receive higher numbers within your bookings. You can have spa packages, and ensure that you’re maximizing resources!
Make online bookings
Online bookings are an easy way to attract clients, as it’s a convenient and super easy system to use! Many clients also tend to book appointments via the internet, so it’s important you have access through this avenue to avoid missing opportunities to gain more clients.
Be active on social media
People like to see that you’re an active company and that you’re up-to-date with the trends, news, and whatever else. Not to mention optimization purposes, as you’re far more likely to be ranked in Google searches and advertisements if you post recent updates and reviews.
Use email and SMS marketing
Email and SMS are some of the most common communication methods, as they ensure that you can contact clients outside of your office, and remind them of any upcoming deals or appointments. This is also a highly effective way to reduce no-shows, which saves you both time and money. Everyone can access the notifications on their mobile phone or laptop device, making them highly accessible.
Create good blogs
Blogs are a great way to contribute to your content management system with the additional benefit of providing a platform to showcase your expertise. You can write about trending topics, common questions you get asked, and more!
Implement digital SEO to boost traffic
Search engine optimization is a surefire way for your business to get noticed, as it ensures you’re prioritized within Google searches, and that clients can easily reach your services. Your information is more likely to be viewed, and increased traffic is an easy way to increase your revenue.
Ask for client reviews
Client reviews are an excellent way to highlight your assets and benefits, and ensure that you’re able to do so without coming across as ingenuine. Positive reviews work to solidify your reputation, and negative ones highlight areas for you to improve. Make sure that you show a balance of positive or negative, so that you don’t deter clients away, whilst also highlighting areas that convey your authenticity as a practice.