Using marketing to amplify your massage business

Growing your massage therapy practice can be difficult and expensive at the best of times. You need an efficient way to market to prospective clients.

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Using marketing to amplify your massage business
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Health Records

Store all your patient information, clinical notes, and documentation safely in your secure clinic system. We autosave, so you'll never lose work again.

Appointment Scheduling

Appointment Scheduling

Take control of your healthcare schedule with smart calendar management and scheduling tool. Use automatic client reminders and fully integrated telehealth video calling to give you the tools and flexibility to run a modern practice.

Accept Payments Online

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Introduction

Introduction

Marketing is an important aspect of every business regardless of the industry, which means your massage therapy practice is no exception. Incorporating marketing is absolutely essential in order to attract and retain clients, as it ensures that you get the word out there concerning your services. As a result, marketing is a critical aspect of your massage therapy business expenses, and can involve campaigns, advertisements, online profiles, as well as online directory listings. Virtually any way to establish your online presence and create brand awareness is considered a marketing technique, and these significantly increase the number of clients that walk through your doors. Quite frankly, it’s non-negotiable, and there’s no way around it. Luckily, we’re here to help! With our tips and tricks, you can effectively market your massage therapy clinic without breaking the bank, even if you don't have any prior knowledge. Anyone can do it, and soon enough you’ll see growth tenfold!

Two aspects to keep in mind while setting up a massage therapy practice

Before you begin, there are two important aspects that you need to consider in order to establish a clear vision and strategic business plan. Failure to do so could result in a waste of your financial resources, time and energy. 

Your Unique Selling Point (USP)

Your USP is what sets you apart from competitors, and highlights your assets to ensure that clients are choosing you over other massage therapists. It should be the heart of your marketing strategy and is what you focus on to ensure that you’re unique and that your values translate to prospective clients. 

Your niche

You should also have a clear niche in mind; a gap in the market that you’re able to fill and cater towards specifically. For instance, you can target particular demographics, interests, and lifestyle needs. Knowing your niche allows you to tailor to the right audience, and set a market based on your area of expertise.

Two aspects to keep in mind while setting up a massage therapy practice
Importance of marketing a massage therapy business

Importance of marketing a massage therapy business

You should never underestimate the power of marketing, and how it can significantly elevate the quality of your services. There are many reasons why marketing should be at the cornerstone of your business, including the following:

To build a strong clientele

Marketing enables you to get the word out there about your services, and depending on the place you advertise, you can attract a wide variety of clients. It’s a great way to broaden your clientele and ensure you’re catering to many different needs. 

To increase customer retention

Customer retention for your massage therapy practice is key to ensuring that you always have a steady flow of clients through your doors. You can promote loyalty amongst clients, and build long-lasting relationships. 

To increase revenue

Marketing can significantly increase business profits, as it attracts customers that will pay for your services, and thus, will generate higher revenue. It assures greater consistency, and the more revenue you receive, the more you have to invest in your business. 

Helps set better goals for your business

Marketing is a great way to set goals, because as your business gains popularity, you’ll want to maintain a positive reputation, with clear goals needed to ensure this. Objectives help you provide value to your customers, which is what marketing is all about. 

Effective ways to market your massage business

You can create brand awareness and a digital presence, as well as boost your reputation, all through the wonders of marketing! You can use software, as well as other promotion ideas, to ensure that you’re maximizing potential and resources. 

Builds a reputation for your brand

Marketing allows you to create a positive reputation that is personal to clients, and that emphasizes benefits as well as establishes yourself from others. Clients will learn the ins and outs of your practice and help support you in climbing the ranks amongst other massage therapists.

Tips to amplify your massage business through marketing

To help you hit the ground running, we’ve collated some of the top tips for you to incorporate into your massage business. While anyone can make use of marketing mediums, there’s a certain finesse that you need, and these tricks can help you get there. 

Build your own personal brand

Your marketing should clearly identify your brand personality, and help you stand out amongst competitors. Through online platforms, such as Facebook, LinkedIn, and other social networks, you can quickly begin building a digital presence that helps transform you into a personal company that cares about its clients. 

Create a strong referral network

You should never be afraid to ask for help, especially when starting out. With marketing, you can create a strong referral network that rewards your clients for bringing new individuals to your therapist clinic. After all, it’s likely that your clients know of others who would also benefit from your services!

Have a loyalty rewards program

Loyalty rewards are a great way to retain clients, and it also makes sure that clients also benefit from your services. Discounts and freebies are a great way to reel prospective clients in whilst also ensuring they are getting a good deal. 

Offer package deals

Offering package deals are a good idea, as they ensure that clients can pay for a variety of services at a lower price, while you receive higher numbers within your bookings. You can have spa packages, and ensure that you’re maximizing resources!

Make online bookings

Online bookings are an easy way to attract clients, as it’s a convenient and super easy system to use! Many clients also tend to book appointments via the internet, so it’s important you have access through this avenue to avoid missing opportunities to gain more clients. 

Be active on social media

People like to see that you’re an active company and that you’re up-to-date with the trends, news, and whatever else. Not to mention optimization purposes, as you’re far more likely to be ranked in Google searches and advertisements if you post recent updates and reviews. 

Use email and SMS marketing

Email and SMS are some of the most common communication methods, as they ensure that you can contact clients outside of your office, and remind them of any upcoming deals or appointments. This is also a highly effective way to reduce no-shows, which saves you both time and money. Everyone can access the notifications on their mobile phone or laptop device, making them highly accessible.  

Create good blogs

Blogs are a great way to contribute to your content management system with the additional benefit of providing a platform to showcase your expertise. You can write about trending topics, common questions you get asked, and more!

Implement digital SEO to boost traffic

Search engine optimization is a surefire way for your business to get noticed, as it ensures you’re prioritized within Google searches, and that clients can easily reach your services. Your information is more likely to be viewed, and increased traffic is an easy way to increase your revenue. 

Ask for client reviews

Client reviews are an excellent way to highlight your assets and benefits, and ensure that you’re able to do so without coming across as ingenuine. Positive reviews work to solidify your reputation, and negative ones highlight areas for you to improve. Make sure that you show a balance of positive or negative, so that you don’t deter clients away, whilst also highlighting areas that convey your authenticity as a practice.

Tips to amplify your massage business through marketing
Take home message

Take home message

Marketing is one of the most effective tools that any business can (and should) harness, and tapping into its use can unlock huge potential for your massage therapy practice. Marketing strategies can aid in executing your strategic vision, and help you attract as well as retain loyal clients. You can create a relaxing environment within your clinic, and help add personal touches across all communication channels  that work towards creating business value. Your clients will come to love your services, and in no time, you’ll be building a diverse, genuine clientele. 

Further reading:

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Tips to use reminders to keep massage clients on track
Tips to use reminders to keep massage clients on track
No-shows can be one of the most frustrating things to deal with in massage therapy practices. They cost time and money, and quite frankly, they’re a huge nuisance. When clients fail to show up for their appointment without canceling or rescheduling prior (these instances can occur for a multitude of reasons), it is immensely tricky to deal with.
Ways to reduce no shows from your massage clients
Tips to use reminders to keep massage clients on track
Patient no-shows refer to patients who fail to make their appointments without prior cancellation, and as you probably know, they’re a huge inconvenience to your business. They’re intensely frustrating to deal with and can be quite costly to your practice.
Ideas to create a relaxing environment in your massage clinic
Ideas to create a relaxing environment in your massage clinic
As you already know, one of the most crucial components of any business, especially massage clinics, is making sure your patients are comfortable. After all, your client is coming in to relax, unwind, and get away from the stresses of everyday life, so it's critical that you can provide on this front.